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VBS Earns 2018 Constant Contact Solution Provider All Star Award for AFP WNC Marketing

Recognized for achievements using online marketing tools to drive success

ASHEVILLE, NC — March 13, 2019 – Virtual Business Services along with Association Fundraising Professional Western North Carolina Chapter, have been named a 2018 Solution Provider All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer and Solution Provider base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

The AFP Western North Carolina Chapter advances philanthropy and empowers people and organizations to practice effective and ethical fundraising.

“AFP WNC has been a client since 2016. When I started with the Asheville area membership organization, the Board of Directors requested solutions for chapter technology woes with goals in mind such as improved marketing, website development, branding, and communication to membership. I am happy to be recognized by Constant Contact for achieving strong engagement results with AFP WNC members and affiliates. Constant Contact’s tools, along with Blue Host (an Endurance International Group company) Virtual Business Services has helped this client accomplish what it set out to do- engage members in a brand consistent manner. Member feedback to Constant Contact’s email system and registration software has been overwhelmingly positive. Membership and event participation have grown since its implementation with the member organization” says Julia Buchanan. 

Constant Contact Solution Providers are businesses that provide services tailored to the needs of small businesses or nonprofits—everything from web developers, to online marketing consultants, to advertising agencies and more. They use Constant Contact’s online marketing tools to generate more business for both themselves and their clients. Criteria used to select this year’s All Stars included the following during 2018:

  • Level of engagement with email campaigns
  • Open, bounce, and click-through rates
  • Use of social sharing features
  • Use of mailing list sign-up tools
  • Use of reporting tools

“Our Solution Providers are an invaluable extension of our business, helping small businesses and nonprofits that are seeking hands-on assistance with their marketing,” said Hannah Budreski, Vice President of Marketing Communications, Constant Contact. “We’re thrilled to recognize AFP WNC for their achievements in helping their members become better engaged.”

About Association Fundraising Professionals

The Association of Fundraising Professionals Western North Carolina Chapter is a nonprofit organization that serves as a resource for all who raise funds to better our Western North Carolina community. Whether you are a fundraiser for a large agency or a small neighborhood group, we invite you to join us, as a member or guest, for our monthly activities. An inclusive group of professionals, we volunteer our time to help each other grow and succeed as fundraisers.

 
About Constant Contact

Constant Contact, an Endurance International Group company and a leader in online marketing for more than 20 years, offers an easy-to-use platform that helps small businesses create professional campaigns that can help increase customers and revenue. From advanced automation features to industry-leading integrations, to personalized coaching, Constant Contact is the trusted marketing partner of hundreds of thousands of growth-minded small businesses around the world. For more information, visit: www.constantcontact.com.

 
About Endurance International Group

Endurance International Group Holdings, Inc. helps millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,800 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Constant Contact, the Constant Contact logo and other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.

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Timing and Resources are EVERYTHING!

How are you using your limited resources? Time is money and efficiency matters. Marie offers some great tips on taking a closer look at how to meet your non organization’s objectives.

Growing For Good guest blog written by: Marie C. Palacios, Consultant, Funding For Good, Inc.

After SMART goals and objectives have been established and some strategy sessions have taken place, it’s time to determine what resources are needed so that the project can move forward.

At the end of the day, it doesn’t matter how incredible project goals and strategies are if the organization does not have a viable plan to secure needed resources in time to complete the project within the grant cycle.

Take a close look at each goal, objective, and strategy and ask the following 5 questions:

1.  WHO do I need engaged/committed to this project to ensure its success?

Administrators, program staff/volunteers, target audience/program participants, community partners, experts in the field of work who add value or create access to program venue, content, goals.

2. WHAT do I need in order to implement this project?

A detailed budget that accounts for the TRUE program cost, program curriculum (evidence based), program supplies/materials, administrative materials/funds, marketing (design/print), transportation, community buy-in/support (city, county, civic groups/partners), data tracking systems/software, venue, etc.

3. WHEN do I need these resources?

When do I need to connect with partners to determine their interest and commitment? When do I need to have confirmation of resources and/or resources in hand?

4. WHERE do I need to gain access if I want this program to succeed?

Facility for programs or off-site opportunities, media outlets to help promote awareness, community forums that increase visibility and partnerships/support

5. WHY did I opt for one resource over another?

Is this resource more credible, cost-effective, accessible, efficient, applicable, to program goals?

Timing really is everything.

 

Path Less Traveled

I found myself ascending a difficult mountain trail last weekend with the anticipation the top would payoff with a worth while view. After a few miles, I began to descend a ridge, still hopeful of another ascent. This trail was new and its destination unknown.

Roughly three miles into my hike of several ups and downs I realize this trail did not have the payoff I was hoping for. There was no clear view at the top. There was no “top”.

How often in our business practices do we find ourselves determined to find the payoff at any cost? What if that payoff is in fact something other than what we imagined. While a mountain top view is alluring and attractive, was this trail not also worthwhile of my time.

I calmed my breathing. I took in the sounds, sights, and path. I found worth in the climb itself.

As you make your way through your week and find your hard climb leads to a quick decent, do not be disheartened. Sometimes the payoff is in the journey of a path less traveled and not at the top.